Welcome to Reinvention with Welcome Sarah

Welcome Sarah is the host & creator of the Welcome to Reinvention podcast - CEO, author of the book Declare: Unleash Greatness through Mental Fitness, International speaker, 

She consults & trains corporations to leverage their message via podcasting. She also helps new podcasters grow and increase their listenership. She helps 1000’s women reinvent their life, increase their professional influence, their income & impact while propelling their careers & businesses forward!

Please consider saying hello to Ms. Christine on Instagram or Twitter. She loves it when you do that :)

Transcript

Welcome Sarah

Jared Easley: [00:00:00] welcome back to starve the doubts I wanted your coast. I'm Jared. And of course joining me is Ms. Christine, how are you, Christine? 

Welcome Sarah: I'm good. How are you doing? 

Jared Easley: I am great. And it's so good that we can reconnect and we can interview our guest today. Her name is Sarah, but she goes by welcome Sarah, which month we can figure it out.

The welcome Sarah thing. But anyway, she's the host and creator of the welcome to re-invention podcast is the CEO. She's the author of the book, declare unleashed greatness through mental fitness, which came out in, I believe two years ago. Uh, she's an international speaker. She consults and trains corporations to leverage their message via podcasting.

She also helps new podcasts grow and increase their listenership. She helps women reinvent their life, increase their professional, influence their income and impact. Telling their career and business forward. So Sarah, that's a lot going on. 

Welcome Sarah: Hey, thanks so much, Sharon, for having me here, Christine, I appreciate being here.

This is going to be [00:01:00] so fun. It is kind of a lot, but it's good to have. 

Jared Easley: Well, we, we have kind of a fun icebreaker question that we like to start out with. What is the best concert that you have been to? 

Welcome Sarah: Oh my gosh. The best concert I've ever been. Is Janet Jackson's the velvet rope tour. And this is when I thought I was too big and bad for usher, like, oh, he's so below me.

And he opened for her. I would be open for her. And I just knew like people screaming at him. That is not going to be me fast forward to the concert. I am screaming my head off like a crazy person. Oh yeah. It's nuts. So the best concert I've ever been to, 

Jared Easley: I think if I saw washer live, I would probably be that, that guy to see him.

And then I'm like, oh my God. So that's awesome. And Christine and you're west Philly, do you approve Janet Jackson and then usher? 

Ms. Christine: Yeah. Yeah. I think that'd be great. I've never been a big usher fan, but I mean, [00:02:00] once you Vive in yeah. Once it's survived, but you know, you get caught up in 

Welcome Sarah: there. It could have been the Prehype of Janet too.

You never know. Oh yeah, of course. Yeah. 

Ms. Christine: That's all right. We got another icebreaker here. Have you ever visited Kansas city? Finish the 

Jared Easley: sentence. 

Welcome Sarah: That's my hometown. Oh, like as a recommendation. Yeah. So barbecue all day go to Jack's bags or gates. If you need the recommendations, I can literally walk you verbatim through the menu.

I don't know if we have enough time for that, but it's amazing. There is no other argument or debate when it comes to barbecue in any other place. I'm sorry. 

Jared Easley: Ah, interesting. Cause I, I thought you might through author Brian, the mix, but 

Welcome Sarah: got no Jack stacks all day. You need to start with a marbleized and this is not, they're not paying me, but you need to start with like the marbleized, like dinosaur rib that they have.

It's incredible all about the bone. If you don't like beef, they have lamb ribs as well, which are amazing. [00:03:00] And then everybody calls the beans, crack beans, because they're so,

so good though. And they keep you coming back and yeah, just all that. And then if you go to gates, it's just like a Kansas city tradition. Get the burnt end chop. Hallelujah. I 

Jared Easley: think I'm at barbecue night. She's thinking about it. All right. So this is this sort of that, uh, so you're going to give you two options.

You have to pick one. Is it better to be an incredible woman or is it better to be surrounded by incredible. 

Welcome Sarah: Ooh, be surrounded with incredible women, but I think whoever you're surrounded by rising tides raise all ships. So eventually it's going to rub off and you're going to get some of that, some of that goodness they have going on, and it's just going to propel you to, you know, want to go after your own goal.

So I would say be surrounded by amazing people. 

Jared Easley: I love that. I do. Do you have a specific example of how that has been the 

Welcome Sarah: case for you? Yeah, my whole life, I, you know, I, I, [00:04:00] I'm fortunate to have been surrounded by amazing women starting off with my. And then my aunts and my grandma, who's 102. And to your point, we have to find out about welcome.

That's actually my name I'm named after my grandmother. She's still alive. She's 102, and she's native American. They named her welcome to welcome her into the world. And may her middle name is may because she was born in a month. So I'm her namesake. So I've, I've been privileged to be around amazing women my whole life and then their circles.

So really just aspiring to be more than really ever what I thought was possible. And then just getting some really great friendship circles. I thought 

that 

Jared Easley: might be creative branding, but that is a real name. That's actually 

Welcome Sarah: really neat. Yeah. So interesting. 

Ms. Christine: Oh my God. You've experienced crazy growth in the last year and a half.

Well, what do you 

Welcome Sarah: attribute to that? I would definitely say God. I dunno and just keep my nose clean. I guess like my mom would say, I keep my head down and [00:05:00] I do the work. And I think it helps too, when you're passionate about what it is that you love. And I love amplifying the voices of others and particularly women and telling their story and really just creating a place for women to shine.

Like we do so much work, right? Like. We're doing so much work and we rarely own everything that we get to do so, and who we are and that journey and evolution. So really just being able to do that has been huge for me. 

Jared Easley: So speaking of amplifying voices, you created a podcast welcome to reinvention. So there's may, there's likely going to be people listening to this today.

I don't know. Welcome. And I didn't know that welcome at a podcast. So let's talk about your podcast and what inspired you to. 

Welcome Sarah: Yeah, so it is called welcome to reinvention. I created it because I looked up and I just saw. For women who were reinventing core areas of their life, money, finance career, and business health and relationships.

And as you know, if you are a woman or no [00:06:00] woman, we can do many things at one time and we do them well. So women, we re-invent one to three areas at any given time. And that comes from knowing we need to move on and change. And sometimes it just comes from watching like a forever plan that we had crumble in front of our eyes.

And we're like, ah, what now? So just having a space and, and seeing that we knew we needed to do something, but we didn't really know how to take the plug, so to speak and go put it in the wall. Like, what are the actual steps to reinvent? And there wasn't just like a place of resources in one spot. You had to go all over the place to get a lot of different information.

So that's why I created it in podcast forum, because I love connecting with others and, and interviewing and, and talking and telling stories. And I just believe that we all see. Ourselves in someone else. So if you can identify with someone else, so consciously, they gives you permission. You're like, oh, I can do that thing that I want to do because they did that.

Wow. And they don't have to look like us. They don't have to have our necessarily our [00:07:00] same backgrounds, but there's something in them that you identify. And so that's what I was interested in doing.

Ms. Christine: what has the feedback been like since launching the podcast? 

Welcome Sarah: Incredible. So, so positive, very, very grateful, very surprised. You know, the first year. I don't know what I anticipated. I don't even know that I really fully had my goals down in everything laid out, but the growth just kind of happened, which is why Dan, to your question earlier, I said it was God's thing, not mine.

I mean, I was we're all in a pandemic. I was at home and just having conversations and talking to people and it just grew and spread to over 36 countries and just the stories and the power and the impact I never in a million years would have imagined. That. And honestly, I started in three countries, the U S Canada and [00:08:00] Australia, and I was excited about that.

Like give a girl a break. Who, what else do we need? So for me, that's just, that's just gratitude on top of yeah. 

Jared Easley: Yeah. Uh, you have a number of spotlights on your podcast, so I'm not trying to, uh, give it away for, for those that haven't listened yet, but one of them is like leadership and mentorship, for example.

And then you have one that I think is interesting. You have a business spotlight feature. So I was curious, why did you create the business spotlight feature and who were some of the businesses or the people that you featured that you're. 

Welcome Sarah: Hmm. So that's actually still coming to the cast. We haven't released any of those yet, but because my podcast is a different type of niche.

Again, we're focusing on serving women who are reinventing four core areas. So we need content right. In each area. And so for me, really looking at the landscape and knowing that. One in terms of corporate America. When we, as women go to earn, there's a [00:09:00] pay gap, there's an equity situation happening that a lot of people don't really seem to be in a rush to take care of.

So what can we, and you know, we, as a team and, and me as a visionary, what can we do to bridge that gap? And that is. Giving tools for entrepreneurship. So how can we best support women in business and that's by adding to your pointer, a spotlight on those businesses. So we have that coming out and just to kind of round that out, we have segments of our cast that we've been rolling out this year.

It's been a lot of work, but I'm so, so proud because that's what you're starting to see you're seeing are, are leading well, Leadership re defined, redefining leadership. Just kidding segment, coming out with our resident mentorship and leadership expert. We have an asked mom segment because during the pandemic, I realized that a lot of women had lost their moms and there was this whole void or their mom for whatever reason, they, they felt some type of way.

Maybe they couldn't be there the way that they wanted her to be. So we have that. We have men on the cast, which [00:10:00] I'm very excited about. Just because in this space of empowerment as women, we need men, Jared, we need y'all, we need your voice. Like you guys unlock things in us, you know what I mean? So you're vital to us.

So things like that. And then the business, like you, you mentioned are really important. So that's, that's why we created it. And we're just looking to serve our community the best way possible now. Welcome. Uh, 

Ms. Christine: what do you say to someone who wants to do something but struggles with imposter syndrome? 

Welcome Sarah: Come sit next to me.

They might not be there very long. You don't know, that's a real thing. And I'm passionate about mental work. I'm passionate about mindset and really getting in there and seeing what's going on. I believe that everything is possible and especially the things that you desire and if you're desiring it, if it's in your mind and your space, there's a reasonable.

And sometimes it might just, you know, you might need to dig up the weeds a little bit, so you can get out of your own way and have it come to fruition, but doing the work [00:11:00] mentally to get you to the place that you really want to be is key. So that's what I would say, build your mental fitness up, build that mental resistance and excuse me, resilience up.

And I really think that's how we defeat imposter syndrome and then stop comparing, you know what I mean? Social media.

Jared Easley: Are you're really good at your social media, by the way, your brand's like really on point. So we're gonna talk about, you can just talk about mindset, so we're going to go there. So what does it mean to this kind of in the same space there? What does it mean to elevate your thoughts? 

Welcome Sarah: Think higher thoughts sometimes.

A lot of times, we don't even know. We're thinking 95% of our mind. And what we think about is controlled by our subconscious. So that means we are only aware of 5% of those thoughts. So if you don't like where you are in life, if it's not fun, if it's not what you imagine, chances either something happening in that subconscious that needs a little bit of work that you have to check in [00:12:00] with an interrupt.

Some of those patterns. That is that's the start. And I think that is where you begin to elevate your thoughts and without checking in, without knowing what's going on, how can you think differently? How can you decide, you know what I want to expose myself to this kind of person or this kind of network or this opportunity.

If you're not really checking in with yourself to see what it is you like, you desire where you desire to go. Maybe you're. Maybe you're over this particular life and you want to do something else. Well, what does that look like for you? You have to do the work. So that's what it is to begin to think.

Elevated thoughts. It all starts with the work. 

Ms. Christine: Now you're a mentor. Can you tell me who has mentored you and what you've learned from 

Welcome Sarah: those, the relationship? Yes. Wow. That's a loaded question so much. I'm really grateful for all my mentors over time. One of my mentors is actually on the cast [00:13:00] and just makes me excited.

I think she's one of the most underrated thought leaders of our time in the men, in the leadership and mentorship space and her work is just incredible. Her name is Karen Robinson. She teaches me so much, honestly, on a daily basis. I always tell her, you know, what, if I could crawl over and sit in your home every day, I probably would just because that's how much I value the energy of this woman and what she puts out.

She's incredible. Aside from lessons on thinking bigger, um, understanding the patterns of your life. Understanding that sometimes what we call a mess is in terms of your life is really just a.to dot puzzle. And the more pieces that you have in your puzzle, the bigger the picture, right? So really helping to make sense of some of those things has always been so valuable.

But a lot of the things that she teaches, isn't it, aren't verbal lessons. They're things that you are, you just catch just by being around. So I would catch her personality, Christina viruses, you know, if we were hanging out, if I [00:14:00] would do the same for Jared, if we were hanging out, I come to know what you like and how you respond in such situations.

So I think that's more valuable, those lessons that aren't quote unquote taught than the ones that are, you know, in a more formal setting. Oh, we're gonna 

Jared Easley: switch gears here slightly. And the intro we talked about that one of the things that you do is helping podcasters. So how did that get started? 

Welcome Sarah: You know, um, I just started getting a lot of questions about it.

I think naturally people were just asking questions. How did you get started? How are you in so many countries? Is this for real, like all the questions and then people wanted to start their own. So I just, I really just started helping and then it kind of became a, a stream of revenue and income. I know a little bit about the industry it's as you know, guys, it's the wild, wild west.

It's still very new it's in its infancy. You can build a podcast, one. There's so many ways you can build it. And there's really no. Concrete [00:15:00] rules just yet. You know what I mean? So if you have an idea, I think this is the best time to dream it and build it. And I think I'm good at it. I've always been really good at operations and kind of organizational type things.

I have an organizational, uh, business degree. So from that standpoint, I've been able to help and really propel people to their next spot. So it's a lot of fun. And I think getting people out of the way of their own voice is half the battle

Ms. Christine: touching back on the growth that you've had. Can you tell me some of your goals for the upcoming. 

Welcome Sarah: Yeah, I'm still finalizing them not going to lie. But a couple of the goals I have for the new year is to really deepen the level of community that we have and to create more meaningful community interactions.

Whether that's through [00:16:00] events, whether that's through blogs, just some more meaningful tools that our community can take right away and go and can support them at an even deeper level. That is absolutely my number one goal for next year, continuing to. Grow the CAS in terms of deepening the content that we put out and how, what that looks like showing up.

And then that third thing is just really working to highlight more voices of women globally and men who, you know, have valuable content and who, who love helping and supporting and being an ally to women. So those are my top three goals for next. 

Jared Easley: I love that you mentioned events and I was hoping you would, because I can always end up a question I had is when can listeners expect the welcome Sarah 

Welcome Sarah: conference?

Oh my gosh. I want to pass out.[00:17:00]

Please. Let me live. 

Jared Easley: I don't have to have a big conference. It can start small. 

Welcome Sarah: My goodness. You're wow. This must be the serendipity of this moment. I can't even make up. Earlier today I wrote down kind of something many and it's in the same vein. So the fact that they're bringing that up in front of probably millions of people, I can't even, I just want to have that.

Jared Easley: Yeah. Millions of millions. So definitely a welcome. We will, you know, I've got a little experience in a bit, so maybe you and I can chat about that, but I definitely think you're, you're on the verge of being able to, you know, Unique opportunities are community builders like Ted. So I hope that you will.

Welcome Sarah: Thank you. I receive that now. 

Ms. Christine: Welcome. Can you tell me how your organizational skills have helped you as 

Welcome Sarah: a business owner? Yes. I used to hate and I mean, hate as a creative having to schedule [00:18:00] things. Um, it really, I felt limited. It made me feel gross, all the things, right. That 30 word called structure. We tend to hate, but honestly, it's given me so much freedom and just deepening the own internal structure and even inventory infrastructure of my business has really, really helped.

It's helped from automation. It's helped from processes. It's helped as I'm continuing to onboard some team. It just, it helps it, it lightens the load. And even, you know, just all the things I guess, that are happening in the moving parts throughout the podcast and the business side of it all, it helps to keep things moving efficiently and it helps in terms of replication.

I cannot do it all. I have no desire to do it all. I really believe actually posted today. Greatness as a team sport. And if we ever lose sight of that, we're in trouble. Like just don't lose sight of that. And so I really would love and [00:19:00] invite people who share this vision to come play with me. You know what I mean?

I can't do it alone. I don't want to, but I think that structure structure structure is the biggest difference. And. Deepening that structure and making sure that it's fortified and working for you, I think is the best thing for me in any business owner out there who's looking to improve for sure. 

Jared Easley: Well, what are some things that you learned from the book writing process that you'd say maybe apply to what you're doing now with community and business, 

Welcome Sarah: from the book writing process?

Get out of your own way. Like I think in any process, honestly, whether it's a book, whether it's a podcast, whether it's, I don't know. I think I was working on something earlier today. Just I think your own ish is like, like 99% of it. Right? So if you can just work past that, work through it and move it out the way you're going to find that.

Not only are you able to get things done more quickly and more efficiently, and this is at least what I have. It carries [00:20:00] over into everything. So I actually, for the fourth quarter, I created a new goal for myself and I'm smashing it, which is great. Right. But the sad part about it is it showed me how much I was leaving on the table.

It showed me just how much time I was wasting. It showed me just how inefficient I was. So moments like that are. But at the same time, they really put things in perspective for you. So that's what just getting out of your own way is, 

Jared Easley: but I think it's really good that you're prudent and you're kind of tracking your own progress so that you're able to see that because at least you now, you know, okay, well, here are some things that, you know, we're going to adjust and that that's part of the journey.

That's part, you know, that's something that, you know, other people are going to navigate as well, and you'll be able to help them through. So we're going to start to ask a few wrap up questions. One, besides Karen Robinson, because that is the obvious answer. Who else is doing something that interests 

Welcome Sarah: you, who else is doing?

[00:21:00] Oh, there's lots of people that do things that interest me. Rachel riders is very interesting to me, Morgan Braum. I think I pronounced her last name. Right? She, in the tech space, she is doing things that are really interesting to me. I'm really inspired by tech right now. Like very, very inspired just by the tech.

And I've really been studying it to see how that can aid, you know, my own community development and what we bring to the table and what that looks like for sure. And there's also a guy, oh, I forgot his name. I don't know if he had. I really should get better. I'm always working on names. He is doing a project across the country right now, and it's all about love and community.

And he's like raising money. He has this like traveling miracle van and he's raising. Do you guys know who I'm talking about? He's. Um, no, I think it's interesting. Oh my gosh, try it. I'm scrolling right now and see if I can find them. He's been in my feed all week anyway, but he finds [00:22:00] these people who have various stories and they need help.

This little girl that he's working with right now has a rare leg disorder, basically any just rate helped her raise money. And I guess like the surgery, let's just say it was like $50,000. They literally raised from her stallion cookies. $318,000 last night to help this girl in our family. Yeah. I love people who lead with heart and who really make the world a better place.

I always look for clean spaces that source me. It just feels good. Like you just want to be there. You just like want to connect with them and, you know, cheer them on. I love that. No, I 

Jared Easley: want barbecue and cookies

Welcome Sarah: now. Welcome 

Ms. Christine: work in our listeners. Connect 

Welcome Sarah: with you online. Yeah. I'm on Instagram at [00:23:00] welcome underscores Sarah with an H I'm also Alvera on LinkedIn. Those are the two places I play with most. If you want to connect with us and say hi in the podcast, you can. It's literally hi@welcometoreinvention.com.

Jared Easley: That's awesome. Definitely people should check out the podcast. 

Ms. Christine: All right. Now, uh, as we wrap up, you have any final thoughts for our listeners? Well, 

Welcome Sarah: This is an awesome podcast. I have been so excited to just share a space. I would dare it and to connect with Christine, we connected dirt and I connected at the conference and I'm just glad to be able to connect with you guys and support and share my voice and really just, you know, build community and see how we can support each other as we go.

So I love this space that you guys have. Yeah. Anytime people are doing amazing and good things. I'm always, I'm always here. 

Jared Easley: Excellent. Well welcome. We are grateful for your time. We certainly wish you the best and look forward to maybe catching up with you here in a few months and maybe doing a follow-up see [00:24:00] where, see how things have gone.

So best wishes and thank you again for being honest, you 

Welcome Sarah: absolutely.